Search Results for: social psychology of consumer behavior

Social Psychology Of Consumer Behavior

Social Psychology of Consumer Behavior PDF
Author: Michaela Wanke
Publisher: Psychology Press
Size: 31.18 MB
Format: PDF, ePub, Mobi
Category : Psychology
Languages : un
Pages : 385
View: 2343

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Social Psychology Of Consumer Behavior Book Description

by Michaela Wanke, Social Psychology Of Consumer Behavior Books available in PDF, EPUB, Mobi Format. Download Social Psychology Of Consumer Behavior books, The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.


The Social Psychology Of Consumer Behaviour

The Social Psychology Of Consumer Behaviour PDF
Author: Bagozzi, Richard
Publisher: McGraw-Hill Education (UK)
Size: 73.43 MB
Format: PDF, Kindle
Category : Psychology
Languages : en
Pages : 222
View: 3744

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The Social Psychology Of Consumer Behaviour Book Description

by Bagozzi, Richard, The Social Psychology Of Consumer Behaviour Books available in PDF, EPUB, Mobi Format. Download The Social Psychology Of Consumer Behaviour books, Ouvrage théorique permettant d'appréhender les attitudes et comportement des consommateurs et examinant comment le marketing peut influencer les processus.


The New Consumer Psychology

The New Consumer Psychology PDF
Author: Sang Min (Leo) Whang
Publisher: Routledge
Size: 56.30 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 202
View: 4980

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The New Consumer Psychology Book Description

by Sang Min (Leo) Whang, The New Consumer Psychology Books available in PDF, EPUB, Mobi Format. Download The New Consumer Psychology books, The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. The book also provides valuable consumer insights into business and individuals by going beyond the limitations of population statistics and demonstrates Q-methodology is used to analyse consumers’ subjective responses. This book is an interesting take on how we should shift our focus from products to people and explains why identification and interpretations of different consumer groups are important in smart targeting. Its content will definitely inspire marketing strategies and market effectiveness.


The Psychology Of Consumer Behavior

The Psychology of Consumer Behavior PDF
Author: Brian Mullen
Publisher: Psychology Press
Size: 78.49 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 232
View: 2682

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The Psychology Of Consumer Behavior Book Description

by Brian Mullen, The Psychology Of Consumer Behavior Books available in PDF, EPUB, Mobi Format. Download The Psychology Of Consumer Behavior books, After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.


Consumer Psychology In A Social Media World

Consumer Psychology in a Social Media World PDF
Author: Claudiu V. Dimofte
Publisher: Routledge
Size: 64.35 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 278
View: 2916

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Consumer Psychology In A Social Media World Book Description

by Claudiu V. Dimofte, Consumer Psychology In A Social Media World Books available in PDF, EPUB, Mobi Format. Download Consumer Psychology In A Social Media World books, Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns. Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy.


The Psychology Of Consumer And Social Influence

The Psychology of Consumer and Social Influence PDF
Author: Daniel J. Howard
Publisher: Nova Science Publishers
Size: 35.41 MB
Format: PDF, Kindle
Category :
Languages : en
Pages : 209
View: 4994

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The Psychology Of Consumer And Social Influence Book Description

by Daniel J. Howard, The Psychology Of Consumer And Social Influence Books available in PDF, EPUB, Mobi Format. Download The Psychology Of Consumer And Social Influence books, This book stands out from other books on the topic of influence. Most books on influence or persuasion select authors to focus on subsets of theoretical issues within a fairly narrow research focus. In this book, you will find a set of consumer and social researchers - some among the best in the country who address topics within their areas of expertise. The papers presented here should have a unique appeal because of the diverse range of issues that are examined. The papers are broadly connected within the consumer and social influence domain, but vary considerably in the theoretical matters the chapters address: empirical studies on how indirect social influence can affect different styles of thinking that result in counterintuitive outcomes; new insights into the issue of self-control as a limited resource and how it affects susceptibility to persuasion and compliance; the different types of appeals most effective in facilitating abstinence from unhealthy habits; how the effectiveness of a companys public response to brand failures is contingent on different factors involved in such failures; the persuasiveness of different forms of online versus offline consumer influence strategies; an expanded theoretical approach to social responsiveness integrated into an emerging area of theoretical physics: socio-physical modeling; and finally a controversial chapter that defines, tests and validates a scale that measures a commonly used descriptive vulgarity (negative influence) and then demonstrates its utility in predicting interpersonal and social problems. The empirical and conceptual chapters compiled in this book should be of interest to researchers working in the areas of consumer or social influence looking for new theoretical insights and ideas to investigate, as well as for those seeking stimulating questions or results for classroom learning and discussion. This book provides both.


Routledge International Handbook Of Consumer Psychology

Routledge International Handbook of Consumer Psychology PDF
Author: Cathrine V. Jansson-Boyd
Publisher: Taylor & Francis
Size: 24.58 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 730
View: 7686

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Routledge International Handbook Of Consumer Psychology Book Description

by Cathrine V. Jansson-Boyd, Routledge International Handbook Of Consumer Psychology Books available in PDF, EPUB, Mobi Format. Download Routledge International Handbook Of Consumer Psychology books, This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.


Handbook Of Consumer Psychology

Handbook of Consumer Psychology PDF
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
Size: 13.42 MB
Format: PDF, ePub
Category : Psychology
Languages : en
Pages : 1296
View: 5711

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Handbook Of Consumer Psychology Book Description

by Curtis P. Haugtvedt, Handbook Of Consumer Psychology Books available in PDF, EPUB, Mobi Format. Download Handbook Of Consumer Psychology books, This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.


The Psychology Of Consumer Behavior

The Psychology of Consumer Behavior PDF
Author: Brian Mullen
Publisher: Psychology Press
Size: 49.21 MB
Format: PDF, Docs
Category : Business & Economics
Languages : un
Pages : 232
View: 2990

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The Psychology Of Consumer Behavior Book Description

by Brian Mullen, The Psychology Of Consumer Behavior Books available in PDF, EPUB, Mobi Format. Download The Psychology Of Consumer Behavior books, After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.


Online Consumer Psychology

Online Consumer Psychology PDF
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
Size: 74.99 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 574
View: 1031

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Online Consumer Psychology Book Description

by Curtis P. Haugtvedt, Online Consumer Psychology Books available in PDF, EPUB, Mobi Format. Download Online Consumer Psychology books, Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.