Search Results for: the history of marketing science

The History Of Marketing Science

The History of Marketing Science PDF
Author: Russell S Winer
Publisher: World Scientific
Size: 50.99 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 528
View: 358

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The History Of Marketing Science Book Description

by Russell S Winer, The History Of Marketing Science Books available in PDF, EPUB, Mobi Format. Download The History Of Marketing Science books, The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book. Contents:The History of Marketing Science: Beginnings (Scott A Neslin and Russell S Winer)Methods:Brand Choice Models (Gary J Russell)Conjoint Analysis (Vithala R Rao)Innovation Diffusion (Eitan Muller)Econometric Models (Dominique M Hanssens)Market Structure Research (Steven M Shugan)Stochastic Models of Buyer Behavior (Peter S Fader, Bruce G S Hardie and Subrata Sen)Management:Advertising Effectiveness (Gerard J Tellis)Branding and Brand Equity Models (Tulin Edem and Joffre Swait)Distribution Channels (Richard Staelin and Eunkyu Lee)Customer Relationship Management (CRM) (Scott A Neslin)Digital and Internet Marketing (Wendy W Moe and David A Schweidel)New Products Research (Donald R Lehmann and Peter N Golder)Organizational Buying Behavior (Gary L Lilien)Pricing (Russell S Winer)Sales Force Productivity Models (Murali K Mantrala)Sales Promotions (Kusum L. Ailawadi and Sunil Gupta) Readership: Students of marketing science; researchers in the science of marketing; and general public interested in 50 years of marketing science history. Key Features:Provides a roadmap of the development of 16 areas of marketing science that is useful from a historical perspective and identifies the important gaps in the literature that can provide an impetus for future researchA great resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companiesEmphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of the field over the past 50 yearsKeywords:Marketing;Marketing Science;Marketing Models;Quantitative Analysis;History of Marketing


Proceedings Of The 1982 Academy Of Marketing Science Ams Annual Conference

Proceedings of the 1982 Academy of Marketing Science  AMS  Annual Conference PDF
Author: Vinay Kothari
Publisher: Springer
Size: 41.36 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 619
View: 1262

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Proceedings Of The 1982 Academy Of Marketing Science Ams Annual Conference Book Description

by Vinay Kothari, Proceedings Of The 1982 Academy Of Marketing Science Ams Annual Conference Books available in PDF, EPUB, Mobi Format. Download Proceedings Of The 1982 Academy Of Marketing Science Ams Annual Conference books, This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Proceedings Of The 1988 Academy Of Marketing Science Ams Annual Conference

Proceedings of the 1988 Academy of Marketing Science  AMS  Annual Conference PDF
Author: Kenneth D. Bahn
Publisher: Springer
Size: 75.58 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 532
View: 3398

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Proceedings Of The 1988 Academy Of Marketing Science Ams Annual Conference Book Description

by Kenneth D. Bahn, Proceedings Of The 1988 Academy Of Marketing Science Ams Annual Conference Books available in PDF, EPUB, Mobi Format. Download Proceedings Of The 1988 Academy Of Marketing Science Ams Annual Conference books, This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Proceedings Of The 1983 Academy Of Marketing Science Ams Annual Conference

Proceedings of the 1983 Academy of Marketing Science  AMS  Annual Conference PDF
Author: John C. Rogers III
Publisher: Springer
Size: 24.69 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 638
View: 2940

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Proceedings Of The 1983 Academy Of Marketing Science Ams Annual Conference Book Description

by John C. Rogers III, Proceedings Of The 1983 Academy Of Marketing Science Ams Annual Conference Books available in PDF, EPUB, Mobi Format. Download Proceedings Of The 1983 Academy Of Marketing Science Ams Annual Conference books, This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Proceedings Of The 1997 Academy Of Marketing Science Ams Annual Conference

Proceedings of the 1997 Academy of Marketing Science  AMS  Annual Conference PDF
Author: Elizabeth J. Wilson
Publisher: Springer
Size: 61.94 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 350
View: 4255

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Proceedings Of The 1997 Academy Of Marketing Science Ams Annual Conference Book Description

by Elizabeth J. Wilson, Proceedings Of The 1997 Academy Of Marketing Science Ams Annual Conference Books available in PDF, EPUB, Mobi Format. Download Proceedings Of The 1997 Academy Of Marketing Science Ams Annual Conference books, This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Proceedings Of The 2008 Academy Of Marketing Science Ams Annual Conference

Proceedings of the 2008 Academy of Marketing Science  AMS  Annual Conference PDF
Author: Leroy Robinson, Jr.
Publisher: Springer
Size: 44.44 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 341
View: 671

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Proceedings Of The 2008 Academy Of Marketing Science Ams Annual Conference Book Description

by Leroy Robinson, Jr., Proceedings Of The 2008 Academy Of Marketing Science Ams Annual Conference Books available in PDF, EPUB, Mobi Format. Download Proceedings Of The 2008 Academy Of Marketing Science Ams Annual Conference books, Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.​


The Art And Science Of Marketing

The Art and Science of Marketing PDF
Author: Grahame R. Dowling
Publisher: Oxford University Press, USA
Size: 55.82 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 441
View: 1767

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The Art And Science Of Marketing Book Description

by Grahame R. Dowling, The Art And Science Of Marketing Books available in PDF, EPUB, Mobi Format. Download The Art And Science Of Marketing books, This volume blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behaviour, etc.) to provide insight about how to implement marketing more effectively to both create and capture the value of the offers made to target customers.


History Of Marketing In India

History of Marketing in India PDF
Author: Rohit Varman
Publisher: Routledge
Size: 15.92 MB
Format: PDF, Docs
Category :
Languages : en
Pages : 224
View: 1384

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History Of Marketing In India Book Description

by Rohit Varman, History Of Marketing In India Books available in PDF, EPUB, Mobi Format. Download History Of Marketing In India books, The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.


The Rise Of Marketing And Market Research

The Rise of Marketing and Market Research PDF
Author: H. Berghoff
Publisher: Springer
Size: 32.25 MB
Format: PDF, ePub, Docs
Category : History
Languages : en
Pages : 312
View: 1869

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The Rise Of Marketing And Market Research Book Description

by H. Berghoff, The Rise Of Marketing And Market Research Books available in PDF, EPUB, Mobi Format. Download The Rise Of Marketing And Market Research books, This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.


The Foundations Of Marketing Practice

The Foundations of Marketing Practice PDF
Author: Ronald A. Fullerton
Publisher: Routledge
Size: 58.52 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 210
View: 4086

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The Foundations Of Marketing Practice Book Description

by Ronald A. Fullerton, The Foundations Of Marketing Practice Books available in PDF, EPUB, Mobi Format. Download The Foundations Of Marketing Practice books, Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed—decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen. All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.