Search Results for: the history of marketing science

The History Of Marketing Science

The History of Marketing Science PDF
Author: Russell S Winer
Publisher: World Scientific
Size: 66.60 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 528
View: 5366

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The History Of Marketing Science Book Description

by Russell S Winer, The History Of Marketing Science Books available in PDF, EPUB, Mobi Format. Download The History Of Marketing Science books, The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book. Contents:The History of Marketing Science: Beginnings (Scott A Neslin and Russell S Winer)Methods:Brand Choice Models (Gary J Russell)Conjoint Analysis (Vithala R Rao)Innovation Diffusion (Eitan Muller)Econometric Models (Dominique M Hanssens)Market Structure Research (Steven M Shugan)Stochastic Models of Buyer Behavior (Peter S Fader, Bruce G S Hardie and Subrata Sen)Management:Advertising Effectiveness (Gerard J Tellis)Branding and Brand Equity Models (Tulin Edem and Joffre Swait)Distribution Channels (Richard Staelin and Eunkyu Lee)Customer Relationship Management (CRM) (Scott A Neslin)Digital and Internet Marketing (Wendy W Moe and David A Schweidel)New Products Research (Donald R Lehmann and Peter N Golder)Organizational Buying Behavior (Gary L Lilien)Pricing (Russell S Winer)Sales Force Productivity Models (Murali K Mantrala)Sales Promotions (Kusum L. Ailawadi and Sunil Gupta) Readership: Students of marketing science; researchers in the science of marketing; and general public interested in 50 years of marketing science history. Key Features:Provides a roadmap of the development of 16 areas of marketing science that is useful from a historical perspective and identifies the important gaps in the literature that can provide an impetus for future researchA great resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companiesEmphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of the field over the past 50 yearsKeywords:Marketing;Marketing Science;Marketing Models;Quantitative Analysis;History of Marketing


Proceedings Of The 1982 Academy Of Marketing Science Ams Annual Conference

Proceedings of the 1982 Academy of Marketing Science  AMS  Annual Conference PDF
Author: Vinay Kothari
Publisher: Springer
Size: 35.65 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 619
View: 2628

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Proceedings Of The 1982 Academy Of Marketing Science Ams Annual Conference Book Description

by Vinay Kothari, Proceedings Of The 1982 Academy Of Marketing Science Ams Annual Conference Books available in PDF, EPUB, Mobi Format. Download Proceedings Of The 1982 Academy Of Marketing Science Ams Annual Conference books, This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Proceedings Of The 1985 Academy Of Marketing Science Ams Annual Conference

Proceedings of the 1985 Academy of Marketing Science  AMS  Annual Conference PDF
Author: Naresh K. Malhotra
Publisher: Springer
Size: 58.76 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 481
View: 2157

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Proceedings Of The 1985 Academy Of Marketing Science Ams Annual Conference Book Description

by Naresh K. Malhotra, Proceedings Of The 1985 Academy Of Marketing Science Ams Annual Conference Books available in PDF, EPUB, Mobi Format. Download Proceedings Of The 1985 Academy Of Marketing Science Ams Annual Conference books, This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Proceedings Of The 1988 Academy Of Marketing Science Ams Annual Conference

Proceedings of the 1988 Academy of Marketing Science  AMS  Annual Conference PDF
Author: Kenneth D. Bahn
Publisher: Springer
Size: 13.26 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 532
View: 6165

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Proceedings Of The 1988 Academy Of Marketing Science Ams Annual Conference Book Description

by Kenneth D. Bahn, Proceedings Of The 1988 Academy Of Marketing Science Ams Annual Conference Books available in PDF, EPUB, Mobi Format. Download Proceedings Of The 1988 Academy Of Marketing Science Ams Annual Conference books, This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Proceedings Of The 1983 Academy Of Marketing Science Ams Annual Conference

Proceedings of the 1983 Academy of Marketing Science  AMS  Annual Conference PDF
Author: John C. Rogers III
Publisher: Springer
Size: 22.45 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 638
View: 5527

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Proceedings Of The 1983 Academy Of Marketing Science Ams Annual Conference Book Description

by John C. Rogers III, Proceedings Of The 1983 Academy Of Marketing Science Ams Annual Conference Books available in PDF, EPUB, Mobi Format. Download Proceedings Of The 1983 Academy Of Marketing Science Ams Annual Conference books, This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Proceedings Of The 2008 Academy Of Marketing Science Ams Annual Conference

Proceedings of the 2008 Academy of Marketing Science  AMS  Annual Conference PDF
Author: Leroy Robinson, Jr.
Publisher: Springer
Size: 48.80 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 341
View: 3374

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Proceedings Of The 2008 Academy Of Marketing Science Ams Annual Conference Book Description

by Leroy Robinson, Jr., Proceedings Of The 2008 Academy Of Marketing Science Ams Annual Conference Books available in PDF, EPUB, Mobi Format. Download Proceedings Of The 2008 Academy Of Marketing Science Ams Annual Conference books, Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.​


The Art And Science Of Marketing

The Art and Science of Marketing PDF
Author: Grahame R. Dowling
Publisher: Oxford University Press, USA
Size: 36.52 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 441
View: 1724

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The Art And Science Of Marketing Book Description

by Grahame R. Dowling, The Art And Science Of Marketing Books available in PDF, EPUB, Mobi Format. Download The Art And Science Of Marketing books, This volume blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behaviour, etc.) to provide insight about how to implement marketing more effectively to both create and capture the value of the offers made to target customers.


Handbook Of Qualitative Research Methods In Marketing

Handbook of Qualitative Research Methods in Marketing PDF
Author: Russell W. Belk
Publisher: Edward Elgar Publishing
Size: 46.88 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 608
View: 7225

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Handbook Of Qualitative Research Methods In Marketing Book Description

by Russell W. Belk, Handbook Of Qualitative Research Methods In Marketing Books available in PDF, EPUB, Mobi Format. Download Handbook Of Qualitative Research Methods In Marketing books, A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.


History Of Marketing In India

History of Marketing in India PDF
Author: Rohit Varman
Publisher: Routledge
Size: 63.90 MB
Format: PDF, Mobi
Category :
Languages : en
Pages : 224
View: 4921

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History Of Marketing In India Book Description

by Rohit Varman, History Of Marketing In India Books available in PDF, EPUB, Mobi Format. Download History Of Marketing In India books, The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.


Strategic Marketing In Library And Information Science

Strategic Marketing in Library and Information Science PDF
Author: Linda S Katz
Publisher: Routledge
Size: 57.55 MB
Format: PDF, ePub, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 270
View: 6860

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Strategic Marketing In Library And Information Science Book Description

by Linda S Katz, Strategic Marketing In Library And Information Science Books available in PDF, EPUB, Mobi Format. Download Strategic Marketing In Library And Information Science books, Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing—relationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: “The Basis and Context for Marketing” (theoretical information) and “The Application of Marketing” (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LIS—what it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Center—a fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries