Search Results for: marketing in transition scarcity globalism sustainability

Marketing In Transition Scarcity Globalism Sustainability

Marketing in Transition  Scarcity  Globalism    Sustainability PDF
Author: Colin L. Campbell
Publisher: Springer
Size: 24.24 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 470
View: 5952

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Marketing In Transition Scarcity Globalism Sustainability Book Description

by Colin L. Campbell, Marketing In Transition Scarcity Globalism Sustainability Books available in PDF, EPUB, Mobi Format. Download Marketing In Transition Scarcity Globalism Sustainability books, This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Marketing In Transition Scarcity Globalism Sustainability

Marketing in Transition  Scarcity  Globalism    Sustainability PDF
Author: Colin L. Campbell
Publisher:
Size: 21.35 MB
Format: PDF, Docs
Category :
Languages : en
Pages :
View: 7677

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Marketing In Transition Scarcity Globalism Sustainability Book Description

by Colin L. Campbell, Marketing In Transition Scarcity Globalism Sustainability Books available in PDF, EPUB, Mobi Format. Download Marketing In Transition Scarcity Globalism Sustainability books, This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Organizational Culture And Behavioral Shifts In The Green Economy

Organizational Culture and Behavioral Shifts in the Green Economy PDF
Author: Sima, Violeta
Publisher: IGI Global
Size: 35.43 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 334
View: 855

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Organizational Culture And Behavioral Shifts In The Green Economy Book Description

by Sima, Violeta, Organizational Culture And Behavioral Shifts In The Green Economy Books available in PDF, EPUB, Mobi Format. Download Organizational Culture And Behavioral Shifts In The Green Economy books, Business development in the contemporary world takes place in an economically, politically, and socially complex environment. Today, it is necessary to recognize the tremendous cultural diversity of the world and it is essential to consider the specific cultural values in managerial strategy and business practice worldwide. Organizational Culture and Behavioral Shifts in the Green Economy provides emerging research on the relationships between organizations in the context of culture and diversity within a sustainable economy. This book provides important insights into topics such as circular economy, green advertising, and sustainable development. Additionally, it addresses the significance of concepts such as culture, organizational culture, individual culture, and the style of leadership, which have been the concern of many management professionals and scholars. This publication is a vital resource for business managers, professionals, practitioners, students, and researchers seeking current research on the impact of organizational culture and behavioral shifts on sustaining a green economy.


Macro Social Marketing Insights

Macro Social Marketing Insights PDF
Author: Ann-Marie Kennedy
Publisher: Routledge
Size: 38.45 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 264
View: 5607

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Macro Social Marketing Insights Book Description

by Ann-Marie Kennedy, Macro Social Marketing Insights Books available in PDF, EPUB, Mobi Format. Download Macro Social Marketing Insights books, Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to define the exact problem, its contributing factors, and paths to a solution. Increasingly, governments, NGOs, and community groups are seeking to solve these types of problems. In doing so, the issues with pursuing macro-level change are beginning to emerge. Issues stem from the interconnected nature of stakeholders involved with a wicked problem—where one change may create a negative ripple effect of both intended and unintended consequences. Macro-social marketing, then, provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and to implementing macro-level change are presented. In this emerging area of academia, the theories, models, and approaches outlined in this book are cutting edge and provide a critical approach from top researchers in the area. Both practical and theoretical aspects are presented as well as caveats on such societal and/or country-wide change. A must-have for social marketing academics and those interested in macro-level change at a practical or theoretical level.


Handbook Of Research On The Impact Of Fandom In Society And Consumerism

Handbook of Research on the Impact of Fandom in Society and Consumerism PDF
Author: Wang, Cheng Lu
Publisher: IGI Global
Size: 49.40 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 605
View: 1718

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Handbook Of Research On The Impact Of Fandom In Society And Consumerism Book Description

by Wang, Cheng Lu, Handbook Of Research On The Impact Of Fandom In Society And Consumerism Books available in PDF, EPUB, Mobi Format. Download Handbook Of Research On The Impact Of Fandom In Society And Consumerism books, Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.


Entrepreneurship Concepts Methodologies Tools And Applications

Entrepreneurship  Concepts  Methodologies  Tools  and Applications PDF
Author: Management Association, Information Resources
Publisher: IGI Global
Size: 55.60 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 2128
View: 4256

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Entrepreneurship Concepts Methodologies Tools And Applications Book Description

by Management Association, Information Resources, Entrepreneurship Concepts Methodologies Tools And Applications Books available in PDF, EPUB, Mobi Format. Download Entrepreneurship Concepts Methodologies Tools And Applications books, Continuous improvements in business environments and available resources have allowed more opportunities for people to pursue new ventures. This not only leads to higher success in new businesses, but it enhances the overall state of the global market. Entrepreneurship: Concepts, Methodologies, Tools, and Applications provides a comprehensive examination on the latest innovations and techniques to becoming a successful and sustainable entrepreneur. Including research-based studies on knowledge production, social entrepreneurship, and distribution, this multi-volume publication is an ideal source for practitioners, academicians, researchers and upper-level students interested in learning about entrepreneurship and seeking emerging perspectives on optimizing and enhancing entrepreneurial pursuits.


Globalisation And Advertising In Emerging Economies

Globalisation and Advertising in Emerging Economies PDF
Author: Lynne Ciochetto
Publisher: Routledge
Size: 52.36 MB
Format: PDF, ePub, Mobi
Category : Political Science
Languages : en
Pages : 200
View: 6835

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Globalisation And Advertising In Emerging Economies Book Description

by Lynne Ciochetto, Globalisation And Advertising In Emerging Economies Books available in PDF, EPUB, Mobi Format. Download Globalisation And Advertising In Emerging Economies books, Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising. The book highlights the on-going expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies of advertising campaigns, it offers examples of the globalisation of specific brands. Environmental implications of the expansion of advertising and its role in stimulating consumerism are explored in the context of the four emerging economies. The book compares and contrasts the individual country profiles, and makes an assessment of the validity of the argument regarding their projected importance and the likelihood of their future dominance of the global economy.


Transition To A Sustainable And Just World

Transition to a Sustainable and Just World PDF
Author: Ted Trainer
Publisher:
Size: 41.33 MB
Format: PDF, Mobi
Category : Climate and civilization
Languages : en
Pages : 330
View: 5403

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Transition To A Sustainable And Just World Book Description

by Ted Trainer, Transition To A Sustainable And Just World Books available in PDF, EPUB, Mobi Format. Download Transition To A Sustainable And Just World books, Ted Trainer argues that the magnitude of the global problems our society is running into is not well understood. We are far beyond sustainable levels of production and consumption and the defining condition of the coming era will be intense scarcity. In addition the global economy is extremely unjust. It delivers most of the world's wealth to the few who live in rich countries. It follows that the present consumer-capitalist society cannot be fixed. A society based on commitment to affluent lifestyles, market systems, profit maximisation, globalisation, competition and constant growth causes the problems and must be replaced if they are to be solved. A satisfactory society must therefore be some kind of Simpler Way, centred on frugal but adequate lifestyles, mostly small and highly selfsufficient local economies under participatory local control, and nonmaterial sources of satisfaction. The Simpler Way would be a delightful liberation, enabling relaxed, secure, convivial and fulfilling lifestyles for all.Clear implications for strategy follow, which contradict most of the existing theories and campaigns pursued by people in conventional, Green and Left circles.


Political Economic Transitions And Environmental Change In Micronesian Island States

Political Economic Transitions and Environmental Change in Micronesian Island States PDF
Author: Millicent Mei-Ling Piazza
Publisher:
Size: 33.42 MB
Format: PDF, Docs
Category :
Languages : en
Pages : 438
View: 2975

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Political Economic Transitions And Environmental Change In Micronesian Island States Book Description

by Millicent Mei-Ling Piazza, Political Economic Transitions And Environmental Change In Micronesian Island States Books available in PDF, EPUB, Mobi Format. Download Political Economic Transitions And Environmental Change In Micronesian Island States books,


The University In The Age Of Globalization

The University in the Age of Globalization PDF
Author: W. Bienkowski
Publisher: Springer
Size: 26.42 MB
Format: PDF
Category : Political Science
Languages : en
Pages : 258
View: 3526

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The University In The Age Of Globalization Book Description

by W. Bienkowski, The University In The Age Of Globalization Books available in PDF, EPUB, Mobi Format. Download The University In The Age Of Globalization books, An informed discussion of the global education market, analysing the rankings system, and the determinants which help universities to advance. The authors examine possible improvements in the promotion and commercialization of university research, and the role of universities in the social and economic development of transition economies.