Search Results for: design a very short introduction

Design A Very Short Introduction

Design  A Very Short Introduction PDF
Author: John Heskett
Publisher: Oxford University Press
Size: 38.30 MB
Format: PDF, ePub
Category : Art
Languages : un
Pages : 148
View: 768

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Design A Very Short Introduction Book Description

by John Heskett, Design A Very Short Introduction Books available in PDF, EPUB, Mobi Format. Download Design A Very Short Introduction books, John Heskett aims to transform the way readers think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.


Typography A Very Short Introduction

Typography  a Very Short Introduction PDF
Author: Paul Luna
Publisher: Oxford University Press, USA
Size: 28.81 MB
Format: PDF, Docs
Category : Art
Languages : en
Pages : 176
View: 5280

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Typography A Very Short Introduction Book Description

by Paul Luna, Typography A Very Short Introduction Books available in PDF, EPUB, Mobi Format. Download Typography A Very Short Introduction books, Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style. In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.


Fashion A Very Short Introduction

Fashion  A Very Short Introduction PDF
Author: Rebecca Arnold
Publisher: OUP Oxford
Size: 13.87 MB
Format: PDF, Mobi
Category : Design
Languages : en
Pages : 160
View: 4468

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Fashion A Very Short Introduction Book Description

by Rebecca Arnold, Fashion A Very Short Introduction Books available in PDF, EPUB, Mobi Format. Download Fashion A Very Short Introduction books, Fashion is a dynamic global industry that plays an important role in the economic, political, cultural, and social lives of an international audience. It spans high art and popular culture, and plays a significant role in material and visual culture. This book introduces fashion's myriad influences and manifestations. Fashion is explored as a creative force, a business, and a means of communication. From Karl Lagerfeld's creative reinventions of Chanel's iconic style to the multicultural reference points of Indian designer Manish Arora, from the spectacular fashion shows held in nineteenth century department stores to the mix-and-match styles of Japanese youth, the book examines the ways that fashion both reflects and shapes contemporary culture. Using historical and contemporary examples, it gives a clear understanding of how fashion has developed since the renaissance, while raising questions about its status, ethical credibility, and influence on consumers. The book provides insight into the structure of the fashion industry and how fashions are designed, promoted and consumed, in relation to relevant historical, social and cultural contexts. It is structured thematically, to look at the role and development of designers, the growth of shopping and the different businesses involved in making and selling fashionable clothes. Fashion's relationship to the wider culture is also explored, by considering its representation in art and collaborations between designers and artists, the moral controversies surrounding fashion, and attempts to produce ethical clothing, and the effects of globalisation on the fashion trade. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.


Information A Very Short Introduction

Information  A Very Short Introduction PDF
Author: Luciano Floridi
Publisher: Oxford University Press
Size: 58.62 MB
Format: PDF, ePub, Docs
Category : Computers
Languages : en
Pages : 130
View: 5209

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Information A Very Short Introduction Book Description

by Luciano Floridi, Information A Very Short Introduction Books available in PDF, EPUB, Mobi Format. Download Information A Very Short Introduction books, Luciano Floridi unpacks this fundamental concept - what information is, how it is measured, its value and meaning - cutting across the sciences and humanities, from DNA to the Internet, and the ethical issues related to privacy, copyright, and accessibility.


Industrial Design

Industrial Design PDF
Author: John Heskett
Publisher: W W Norton & Company Incorporated
Size: 33.35 MB
Format: PDF, ePub
Category : Technology & Engineering
Languages : en
Pages : 216
View: 4855

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Industrial Design Book Description

by John Heskett, Industrial Design Books available in PDF, EPUB, Mobi Format. Download Industrial Design books,


Advertising A Very Short Introduction

Advertising  A Very Short Introduction PDF
Author: Winston Fletcher
Publisher: OUP Oxford
Size: 72.97 MB
Format: PDF
Category : Design
Languages : en
Pages : 160
View: 2710

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Advertising A Very Short Introduction Book Description

by Winston Fletcher, Advertising A Very Short Introduction Books available in PDF, EPUB, Mobi Format. Download Advertising A Very Short Introduction books, How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted. Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.


Art History A Very Short Introduction

Art History  A Very Short Introduction PDF
Author: Dana Arnold
Publisher: OUP Oxford
Size: 37.44 MB
Format: PDF, ePub, Mobi
Category : Art
Languages : en
Pages : 144
View: 4614

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Art History A Very Short Introduction Book Description

by Dana Arnold, Art History A Very Short Introduction Books available in PDF, EPUB, Mobi Format. Download Art History A Very Short Introduction books, This clear and concise new introduction examines all the major debates and issues using a wide range of well-known examples. It discusses the challenge of using verbal and written language to analyse a visual form. Dana Arnold also examines the many different ways of writing about art, and the changing boundaries of the subject of art history. Topics covered include the canon of Art History, the role of the gallery, 'blockbuster' exhibitions, the emergence of social histories of art (Feminist Art History or Queer Art History, for example), the impact of photography, and the development of Art History using artefacts such as the altarpiece, the portrait, or pornography, to explore social and cultural issues such as consumption, taste, religion, and politics. Importantly, this book explains how the traditional emphasis on periods and styles originates in western art production and can obscure other critical approaches, as well as art from non western cultures. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.


Structural Engineering

Structural Engineering PDF
Author: David Blockley
Publisher: Oxford University Press, USA
Size: 38.44 MB
Format: PDF, Mobi
Category : Technology & Engineering
Languages : en
Pages : 129
View: 2073

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Structural Engineering Book Description

by David Blockley, Structural Engineering Books available in PDF, EPUB, Mobi Format. Download Structural Engineering books, DescripciĆ³n del editor: "Using examples from around the world, including the Shard in London and jumbo jets like the A380, David Blockley explores the world of structural engineering. This Very Short Introduction considers the crucial role structural engineering has on issues such as cost and energy efficiency to long-term sustainability and safety" (Oxford University Press).


Science And Religion A Very Short Introduction

Science and Religion  A Very Short Introduction PDF
Author: Thomas Dixon
Publisher: Oxford University Press
Size: 69.79 MB
Format: PDF, Mobi
Category : History
Languages : en
Pages : 150
View: 4647

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Science And Religion A Very Short Introduction Book Description

by Thomas Dixon, Science And Religion A Very Short Introduction Books available in PDF, EPUB, Mobi Format. Download Science And Religion A Very Short Introduction books, The debate between science and religion is never out of the news: emotions run high, fuelled by polemical bestsellers like iThe God Delusion/i and, at the other end of the spectrum, high-profile campaigns to teach 'Intelligent Design' in schools. Yet there is much more to the debate than the clash of these extremes. As Thomas Dixon shows in this balanced and thought-provoking introduction, a whole range of views, subtle arguments, and fascinating perspectives can be taken on this complex and centuries-old subject. He explores not only the key philosophical questions that underlie the debate, but also highlights the social, political, and ethical contexts that have made 'science and religion' such a fraught and interesting topic in the modern world. Along the way, he examines landmark historical episodes such as the Galileo affair, Charles Darwin's own religious and scientific odyssey, the Scopes 'Monkey Trial' in Tennessee in 1925, and the Dover Area School Board case of 2005, and includes perspectives from non-Christian religions and examples from across the physical, biological, and social sciences.


Landscape Architecture A Very Short Introduction

Landscape Architecture  A Very Short Introduction PDF
Author: Ian Thompson
Publisher: OUP Oxford
Size: 18.29 MB
Format: PDF, ePub
Category : Architecture
Languages : en
Pages : 144
View: 660

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Landscape Architecture A Very Short Introduction Book Description

by Ian Thompson, Landscape Architecture A Very Short Introduction Books available in PDF, EPUB, Mobi Format. Download Landscape Architecture A Very Short Introduction books, Landscape architecture plays an important role in shaping the places in which we live and work. But what is it? Landscape architects are involved, amongst other things, in the layout of business parks, the reclamation of derelict industrial sites, the restoration of historic city parks, and the siting and design of major pieces of infrastructure such as motorways, dams, power stations, and flood defences, as well as the planning of parks and gardens. Taking a historical perspective, Ian Thompson looks at both the roots of landscape architecture and the people that established it. This Very Short Introduction explores some of the misconceptions about landscape architecture and considers the discipline's origins in landscape gardening. Thompson takes a look at a number of areas, including the influence of Modernism, the difference between landscape design and landscape planning, and the way that planning legislation has driven the growth of the discipline. He also explores contemporary environmentalism, the debate as to whether landscape architecture is an art or a science, landscape architecture in the community, post-industrial projects, and its relationship with ecological urbanism. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.